Getting Boardroom Buy-In
Getting Boardroom Buy-In - my report back from edieLive
Last week I attended the annual conference & exhibition edieLive at the NEC. It was a great mix of exhibitors, speakers, workshops & general networking. I met with clients & contacts - it’s always nice to have a catch up - plus I met plenty of new people - useful for collaborations, referrals, potential clients & simply learning from others.
I also had a busy day in the Energy Efficiency Theatre, chairing & presenting two sessions. Here’s a summary of the main points I covered.
Getting Boardroom Buy-In
Many environmental professionals have difficulties engaging with senior management, who may be too busy or simply not interested. So I gave some insights for getting boardroom buy-in.
I first asked the simplest of questions - who are you trying to reach? This is Marketing 101 - you have to understand your target audience. I floated some ideas of what the Board wants & what’s important to a typical director.
Then,...