My Why – Why I am an Environmental Consultant
My Why
I'm reading a lot of business books at the moment - strategy, marketing, sales & psychology. The latest is putting the WHY into our business…. in developing our strategy, we should Start with Why. For me it's about improving the environment.
I was mesmerised by the wonderful David Attenborough when I was a kid. I knew it was my calling - to improve the environment ... & to make a living out of it!
- Diverse ecosystems - beautiful places to visit & of course to live.
- Healthy air, healthy people.
- Fabulous plants & creatures.
- You don't have to travel far & wide to see beautiful things. The world is an amazing place & we all have to look after it.
My consultancy Eshcon puts the environment at the core of business. Indeed it is my mission to make environmental management the business norm.
I didn’t want to change the world by being an environmental campaigner. I wanted to do it in more pragmatic...